#Add rich snippets to website update#
If a knowledge panel already exists when you perform a branded search, you’ll update it by getting verified by Google - then they’ll let you update a few of the aspects of your panel. If you’re a company, a brand, or a person, you’ll edit your card differently. If you’re a local business or a business with a location somewhere, you’re probably already aware that you can manipulate that card that shows up in branded search through Google My Business. Remember what the knowledge panel is? That card that shows up to the right of search results on desktop? Here’s ClearVoice’s: I mean, we had to go over four different phrases related to rich snippets in order to understand what a rich snippet is, right? Sheesh. Also, Google’s official terms for things in this area are kind of confusing, if you ask me. While this is NOT technically a rich snippet, it’s something you can lump in with them, since it uses schema.
#Add rich snippets to website how to#
They say, “Enriched search results often include an immersive popup experience or other advanced interaction feature.” Job postings are enriched search results:īefore we dive more into how to work with rich snippets, we should first talk about the one bit of schema that any website can (and should!) take advantage of.
Schema: In simple terms, schema ( ) is extra code that you can add to your website page in order to tell Google (and other search engines) more about who you are or what you offer.That card that appears is called a “ knowledge panel.”
Any time you search something, such as “three-toed sloth,” and you get a card of information on the right-hand side of your screen (on desktop searches) or at the top of the results page (on mobile), you’re looking at the Knowledge Graph at work. Knowledge Graph: The Knowledge Graph was sort of Google’s first foray into creating rich snippets.Rich snippet terms to knowĪlong with “rich snippet,” there are a few supporting words you should know in order to really comprehend what these are. Yeah, that top one is much more compelling and makes me want to click, thanks to its rich snippet data.